2026 Website Trends: What's Changing & How You Can Benefit

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speaker

Nastja Maklakova

Multimedia Creator at the Tilda Design Team

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About the webinar

In this webinar, we'll explore how the way people discover websites is changing and why traditional SEO is no longer enough.

You'll learn practical strategies to make your website clear, trustworthy, and AI-friendly—so it gets noticed, referenced, and valued by both humans and AI systems.

What we will cover:

How website discovery is changing: From classic SEO to GEO (Generative Engine Optimization), and how LLMs decide which websites to reference or ignore
Brand clarity for AI & humans: Create website copy that clearly communicates your brand to both people and AI systems
Trust & authorship signals: What sections to focus on when building credibility

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